THE MOST SUCCESSFUL UNDER ARMOUR INFLUENCER ACTIVATION TO DATE

Why?

We developed an Under Armour marketing strategy that focussed on creating an extremely strong bond between the brand and the influencers.

Our influencer matchmaking was spot-on, resulting in extremely authentic influencer content and consistent storytelling for the audience.

The positive atmosphere surrounding the campaign events turned our influencers into a tight-knit group of friends. This resulted in influencers taking the initiative to create content together, strengthening their cross influence and audience reach.

The RUSH collection is the first of its kind, giving the campaign a first mover advantage with maximum impact.

Scientifically tested, athlete proven!

New York Office

320 East 65th St
New York, NY, 10065
USA

mak@neygency.com

+1 917 595 8461

Paris Office

12 jardins Boieldieu
92800 Puteaux
La Defense

lea@neygency.com

+33 6 29 75 80 95

Los Angeles Office

2010 Pacific Avenue
Venice, CA, 90291
USA

neyla@neygency.com

+1 917 595 8461

UAE Office

The Lofts – Emaar
Sheikh Mohammed Bin Rashid Blvd
Downtown Opera Dubai

maddie@neygency.com

+33 6 29 75 80 95

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