THE MOST SUCCESSFUL UNDER ARMOUR INFLUENCER ACTIVATION TO DATE
Our influencer matchmaking was spot-on, resulting in extremely authentic influencer content and consistent storytelling for the audience.
The positive atmosphere surrounding the campaign events turned our influencers into a tight-knit group of friends. This resulted in influencers taking the initiative to create content together, strengthening their cross influence and audience reach.
The RUSH collection is the first of its kind, giving the campaign a first mover advantage with maximum impact.