CALVIN KLEIN x TANKE

Influencer Campaign, Product Launch

Case study influence marketing – Fragrance:

After imagining CK Obsessed fragrances in the 1990s, the brand decided to reinterpret this emblematic perfume. It was for this new launch that Calvin Klein challenged Tanke to come up with an influential strategy for these new fragrances.

The influencer marketing campaign briefly:

Tanke’s creative team decided to invite nine influencers to take ownership the universe and the famous photos created by Mario Sorrenti in 1993. We suggested to the influencers to stage different obsessions in order to modernize the image of passion such as: love, art, the desire to discover the world, attachment to a place…

Campaign results:

  • Follower reach: 785K
  • Content pieces: 31
  • Influencers: 9

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Photo credits: @fadela@dressingleeloo@hxlloworld@jaimetoutcheztoi@merystache

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